• Development of additional sales opportunities
• Enhanced and strengthened supplier relationships
• Consolidated marketing campaigns to enable sharing of knowledge and resources
• Opportunity to explore new product offerings and opportunities and bring them to the customer

The partners will continue to carry on business as normal with the added benefit of being a member of USP. The alliance does not change any element of the business ownership structure of its members.

• Opportunity to connect with an established IT security distributor base
• Enhanced “Pan European” marketing
• Opportunity to leverage off existing relationships

USP offers vendors an opportunity to develop new product offerings and opportunities, whilst bringing them to the member companies and establishing a quick route to market for their IT security solutions. The principals are introduced to a network of professional likeminded individuals managing the distribution chain for Europe.

• On hand accessibility to global IT security services
• Access to additional and enhanced resources
• Ability for members of USP to deliver state of the art IT security solutions to their customers whilst giving them the assurance that USP members are at all times working on behalf of the customer and maintaining their position at the leading edge of IT security and IT security solutions and issues.